FAQ
- What kind of service does Zelfi offer?
- How does the formal production of my sales message have to look like?
- Which contexts of a sales message are especially suitable for this kind of advertising medium?
- Is it possible to take out a mobile-ad via Zelfi without having a PC on one’s hand?
- How can I be in control of my advertising expenses?
- Will I retrieve advertising expenses from Zelfi, if there were not as many customers accomplished as my advertising budget has permitted within the specified period?
- What kind of target group is addressed by the Zelfi-service?
- Is mobile advertising able to completely substitute all other marketing activities of mine?
1. What kind of service does Zelfi offer?
Zelfi AG offers a nodal point for the following target groups: the owner of mobile phones, advertising enterprises and the developers of software. On one hand, advert-financed mobile games and other software for mobile phones can be downloaded for free by mobile phone users. On the other hand, sales messages can be sent to the customers’ mobile phones by enterprises. The advertising enterprise is able to set a period sales messages are about to be sent. Furthermore, the advertising enterprise is able to make decisions about the target group and is able to make regional cuts. Moreover, interactive actions are possible as well as statistic reports of response data.
2. How does the formal production of my sales message have to look like?
First of all, it is only possible to send text-messages to the customers via Zelfi platform. To some extent, the sending of a reduction coupon to a mobile is also possible. Basically, you are able to set the period (days, weeks, even month) your sales messages are about to be sent to the customer. For a small extra charge you can make regional cuts of a target group and additionally shorten the target group’s attributes, so you are able to define precisely who eventually gets your sales messages. By carrying out interactive questionings of customers, you can get additional information about your special target group. Zelfi strongly suggests that 2 – 3 questionings of customers plus 2 – 5 answering alternatives would be reasonable for customers. For more information please read PRODUCTS.
3. Which contexts of a sales message are especially suitable for this kind of advertising medium?
Your sales message should not contain more than 200 characters but it should offer a maximum of information. Thus, if you offer products or services being silhouetted against comparable products, you will be able to communicate this shortly but convincingly in an advertising text.
4. Is it possible to take out a mobile-ad via Zelfi without having a PC on one’s hand?
Of course, this is possible. Zelfi is able to take out your sales message in virtue of your displayed offer. The administration effort of Zelfi will be charged with an amount of 20 Euros across-the-board over the time of a regular campaign.
5. How can I be in control of my advertising expenses?
Set yourself a limit you would like to invest in advertising tactics of Mobile Marketing. Fill this limit and the conditions in the Zelfi-webinterface. Now, check the maximum quantity of customers that are accomplishable with this amount. Unless you want to continue this advertising campaign explicitly, it will be stopped when the limit is exceeded.
6. Will I retrieve advertising expenses from Zelfi, if there were not as many customers accomplished as my advertising budget has permitted within the specified period?
Yes, you will. Only those services will be charged, those were enlisted.
7. What kind of target group is addressed by the Zelfi-service?
First of all, there are mainly mobile games and other applications downloadable on the Zelfi-platform, that are represented by a main target group of female and male users aged 14 to 45.
8. Is mobile advertising able to completely substitute all other marketing activities of mine?
Mobile Marketing is not able to substitute the effect of advertising tactics, but it can facilitate them. Thus, Mobile Marketing is absolutely suited to complete traditional and non-traditional advertising.
