About Zelfi

Zelfi public limited company is a start-up specialising in developments and creations in the range of Mobile Marketing.

The entertainment supply of the interactive Zelfi-platform covers wide interests of consumer needs and at the same time it offers ideal prospects for advertisers who would like to complete their multimedia-mixed campaigns. Thus, free mobile phone downloads financed by adverts are placed at disposal of mobile phone users. With the knowledge of the mobile users’ individual preferences a purposive one-to-one marketing can be realised. So, both sides are able to benefit from the overvalue of Mobile Marketing.

The growth markets of Mobile Marketing and Mobile Gaming

Zelfi attends to the market of Mobile Marketing and Mobile Gaming in equal measure. Both establish themselves as inherent parts of a vibrant and top-selling market being in full bloom of its development.

For Mobile Marketing, a worldwide growth in sales of 4,4 mill Dollars had been forecasted until the end of 2006 that is about to boom over the next five years on respectable 11,3 mill Dollars.

Mobile Gaming is reaching more and more an outstanding position at the game market next to hand-held units like Game Boy and Nintendo DS. Caused by the progressive technology inserted in those tiny mobile phones as well as by the increasing creation of a very own mobile phone developers-market, mobile games have unfolded to a promising growing market.

A steep rise of more than 160 mio mobile game downloads had been expected for Europe in 2006 and that would have been more than 50 mio Euros earned with mobile games just in Germany.

Mobile games for everyone – the target group is about to grow

Many users of Zelfi mobile games or other applications are aged 20 or even younger. But more than the half of mobile games' users are elder. We have recognized an increasing requirement of mobile phone users to fully utilise their mobile phones' functional diversities that is more than just a means of communications.