About Zelfi

Zelfi public limited company is a start-up specialising in developments and creations in the range of Mobile Marketing.

The entertainment supply of the interactive Zelfi-platform covers wide interests of consumer needs and at the same time it offers ideal prospects for advertisers who would like to complete their multimedia-mixed campaigns. Thus, free mobile phone downloads financed by adverts are placed at disposal of mobile phone users. With the knowledge of the mobile users’ individual preferences a purposive one-to-one marketing can be realised. So, both sides are able to benefit from the overvalue of Mobile Marketing.

The growth markets of Mobile Marketing and Mobile Gaming

Zelfi attends to the market of Mobile Marketing and Mobile Gaming in equal measure. Both establish themselves as inherent parts of a vibrant and top-selling market being in full bloom of its development.

For Germany alone, Tomorrow Focus predicts roughly 414 m. Euros spent just on banner advertisements on cell phone displays in 2011. For 2012, Emarketer expects an increase of global turnover to 13.5 billion Euros.

Mobile Gaming is reaching more and more an outstanding position at the game market next to hand-held units like Game Boy and Nintendo DS. Caused by the progressive technology inserted in those tiny mobile phones as well as by the increasing creation of a very own mobile phone developers-market, mobile games have unfolded to a promising growing market.

For 2009, the global turnover of cell phone games is estimated at more than 10 billion dollars. Till 2011, growth is supposed to continue and, according to Juniper, soar up above $17 billion US.

Mobile games for everyone – the target group is about to grow

We have recognized an increasing requirement of mobile phone users to fully utilise their mobile phones' functional diversities that is more than just a means of communications. Almost one in four users is under the age of 20. However, the majority of cell phone gamers ranges from ages 20 to 29.